What is the PENJANA Initiative?

Over 800,000 Malaysians lost their jobs since May this year when the Covid-19 pandemic hit us. With the virus showing no signs of slowing down, this number is set to grow higher in the next coming months.

To help Malaysia get back on its feet, the government has acknowledged that skills training and generating new job opportunities is what the country needs to do. The PENJANA initiative was announced to help open more job opportunities for Malaysians.

To help achieve this goal, New Horizons Malaysia has been appointed by the Ministry of Human Resources to reskill and upskill Malaysians for better employability and job opportunities.

   What will you learn

  • Introduction to Digital Marketing. Where Should you Start?

  • Difference Between Marketing and Selling?

  • Difference between Social Media Marketing (SMM), Search Engine Marketing (SEM) and Social Media Management (SMM).

  • How to become a Savvy Content Marketer? How to Publish Value-Added, Cornerstone Content? How to Choose Content Topics?

  • What is Marketing Funnel? Importance of Driving Traffic and Generating Leads? 10 Strategies to Drive Traffic and Generate Leads.

  • What is the Iron Triangle of Digital Marketing?

  • What is Branding? Difference between Business Brand and Personal Brand? How to Create Your Strong Brand that Sets You apart in the Marketplace?

Why should you join?

Upskill & Reskill

Learn the skills that’s required in all of today’ major industries

 

Fully Funded by HRDF & PERKESO

All courses are fully sponsored. No payment required

Requirement:

PARTNERS

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