• Introduction to Digital Marketing. Where Should you Start?
• Difference Between Marketing and Selling?
• Difference between Social Media Marketing (SMM), Search Engine Marketing (SEM) and
Social Media Management (SMM).
• How to become a Savvy Content Marketer? How to Publish Value-Added, Cornerstone
Content? How to Choose Content Topics?
• What is Marketing Funnel? Importance of Driving Traffic and Generating Leads? 10
Strategies to Drive Traffic and Generate Leads.
• What is the Iron Triangle of Digital Marketing?
• What is Branding?Difference between Business Brand and Personal Brand? How to Create
Your Strong Brand that Sets You apart in the Marketplace?
DIGITAL MARKETING TRAINING AT NEW HORIZONS
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.
This course will focus on the steps required to bring various different technologies together to move towards implementing digital marketing